Serving over 3,000 people in the Chicago area with education, job training, housing, and meals, this vital community-focused organization needed a brand as strong as its mission. They wanted to modernize their identity, clarify their message, and inspire donations. Partnering with their marketing team, I led the creative direction—refreshing the logo, color palette, mission and vision statements, key messaging, and website—to create a cohesive, contemporary brand that amplifies their impact.