Luminopia

When Luminopia prepared to launch its groundbreaking digital treatment for children with amblyopia (lazy eye), I partnered with marketing and a global creative team to lead the messaging strategy and creative direction—engaging ophthalmologists and optometrists, the key decision makers in therapy adoption. Together, we developed refreshed branding and a compelling campaign that showcased the science, addressed the needs of patients, caregivers and healthcare providers, and positioned Luminopia as a leader in a new era of vision care.