NiQuitin

When a healthcare company sought a bold new way to market its smoking cessation gum, I created "The Quit Factor"—a motivating, interactive web app that educated and engaged smokers while boosting their chances of breaking free from nicotine. Grounded in real-life stories and challenges shared by people on the quitting journey, the campaign gave future-ex smokers the tools, encouragement, and confidence to take control of a smoke-free life.